Introduction TikTok may have started with dances and viral trends, but it’s now one of Malaysia’s fastest-growing e-commerce platforms. During the Ramadan-Raya 2025 campaigns, sellers across fashion, beauty, and food saw up to 9x order growth. On top of that, Malaysian businesses recorded over 100% year-on-year sales growth on TikTok Shop, compared to the same festive period last year. These days, it’s not just